Toyota Motor Corporation has launched the all-new Crown Estate model in Japan, expanding its Crown series. This model features dynamic styling, advanced hybrid technology, and a focus on functionality to appeal to active lifestyles. An event celebrating its debut is taking place from March 13 to 16 in Tokyo, highlighting its innovative design and enhanced user experience.
On March 13, 2025, Toyota Motor Corporation announced the launch of its all-new Crown Estate model in Japan, continuing the legacy of the Crown series which first launched in 1955. Emphasizing the philosophy of “making ever-better cars,” Toyota has leveraged its TNGA platform and in-house company system to enhance product management and meet customer needs through a coordinated product development approach known as the Cluster Strategy.
The Crown, a hallmark of Toyota’s innovation, celebrates its 70th anniversary this year, with the Estate being the fourth model introduced in the Crown series alongside the Crossover, Sport, and Sedan. The Estate combines dynamic styling with versatile functionality designed for active families, featuring both hybrid and plug-in hybrid powertrain options to accommodate diverse lifestyles.
A defining characteristic of the Crown Estate is its elegant design, which fuses the traits of wagons and SUVs. The exterior highlights include sharp shoulder lines and an integrated front grille, complemented by 21-inch aluminum wheels that enhance its powerful presence. Meanwhile, the interior features an island architecture design that minimizes driver distraction and enhances comfort during long journeys.
To cater to a range of lifestyles, the Estate is available in five monotone and five bi-tone body colors, including an exclusive color for the PHEV model. The interior color options include Black, Saddle Tan, and Grayish Blue, each designed to reflect sophistication and a mature aesthetic.
The Crown Estate prioritizes utility for an active lifestyle, offering 570 liters of luggage space with rear seats up, expandable to 1,470 liters when retracted. New innovative features include a pull-out deck chair and table, enhancing outdoor experiences by providing comfortable, organized spaces for leisure.
Driving comfort is emphasized through the Mature Active Cabin concept, featuring a suspension setup designed for a smooth, stress-free experience. The vehicle’s 2.5-liter hybrid and plug-in hybrid systems ensure efficient performance, with the PHEV version delivering a BEV-mode driving range of 89 km, supporting daily urban driving without reliance on fuel.
For the Japanese market, Toyota targets a base sales volume of 1,500 units monthly from the Tsutsumi Plant. Initial pricing begins at 8,100,000 JPY for the Estate RS and 6,350,000 JPY for the Estate Z, excluding recycling fees. Additionally, the KINTO car subscription service offers the new Crown Estate with monthly payments starting at 77,440 yen for the HEV model and 103,620 yen for the PHEV.
To celebrate the Crown Estate’s debut, Toyota is hosting a “Life with CROWNs” event from March 13 to 16 at the Azabudai Hills Arena in Tokyo. Visitors will have the opportunity to engage with the diverse offerings of the Crown series through exhibits and test drives, highlighting the lifestyle adaptability of these vehicles.
In summary, Toyota’s introduction of the Crown Estate reflects its commitment to innovation and adaptability in the automotive market. With a focus on dynamic styling, functionality, and a commitment to quality, the new model aims to meet the needs of modern consumers. The incorporation of advanced hybrid technology further enhances its appeal, while the launch event underscores Toyota’s dedication to engaging customers through experiential opportunities. The Crown Estate not only celebrates a 70-year legacy but also sets a new standard for future Toyota vehicles.
Original Source: www.miragenews.com
