General Motors is launching sales of its electric Cadillac in Japan, starting Saturday. The luxury SUV features a range of 510 kilometers. GM anticipates the Cadillac’s strong brand will succeed here. Additionally, GM plans to introduce another EV model next year, coinciding with increased EV competition in Japan. Domestic brands are also enhancing EV production with plans for new models by 2025.
General Motors (GM) has officially announced the launch of sales for its electric Cadillac in Japan, with orders beginning this Saturday. This luxury SUV boasts a driving range of approximately 510 kilometers. GM Vice President John Roth expressed confidence in the Cadillac brand’s potential for success in the Japanese market, stating, “We have launched our all new EV platform and have seen great growth because of what the vehicle presents to the marketplace.”
Roth emphasized that the vehicle is not merely an electric vehicle (EV) but represents the essence of luxury expected from Cadillac. In addition, GM is planning to introduce another EV model in Japan, anticipated as early as next year.
The entry of GM’s electric SUVs coincides with a broader trend of overseas automakers entering the Japanese EV market. Tesla is set to begin deliveries of its primary SUV in April, while BYD is also preparing to roll out a new model. Concurrently, domestic manufacturers like Honda and Nissan are enhancing their electric vehicle production, aiming to release new models in fiscal year 2025.
Last year, EV sales in Japan reached nearly 60,000 units, comprising only 1.3 percent of total new car sales. Industry experts anticipate that an expanded variety of models will invigorate the sluggish market.
In summary, GM’s entry into the Japanese EV market with its electric Cadillac marks a significant step in expanding luxury electric vehicle offerings. With positive expectations from automotive executives and impending competition from both domestic and international brands, the growth and acceptance of EVs could improve in Japan. This strategic move aims to stimulate sales and introduce a broader range of electric vehicles to Japanese consumers.
Original Source: www3.nhk.or.jp
