Nissan launched its Magnite in Saudi Arabia, marking its West Asia debut with the left-hand-drive model. The SUV, already popular in India, has sold over 150,000 units since December 2020. Enhanced production capabilities now allow for broader market reach beyond initial exports to 20 countries.
Nissan has officially introduced its Magnite in Saudi Arabia, representing its West Asia debut. This event marks the region as the first globally to receive the left-hand-drive (LHD) variant of the compact SUV. The unveiling took place at an event in Riyadh, aligning with Nissan’s global strategy termed “One Car, One World,” aimed at customizing vehicles to meet diverse market demands.
The Nissan Magnite is manufactured at Nissan’s Alliance Plant located in Chennai, India. Since its launch in December 2020, the vehicle has garnered significant popularity, with over 150,000 units sold in India and other markets. Initially, it was exported to only 20 countries; however, enhanced manufacturing capabilities now support the production of LHD models, allowing for broader distribution to new international markets.
The launch of the Nissan Magnite in Saudi Arabia signifies an important milestone for the brand in West Asia, enhancing its footprint in diverse markets. With a successful sales history and improved production capabilities, Nissan aims to meet the varying demands of drivers globally through the Magnite’s strategic release as a left-hand-drive model.
Original Source: www.thehindubusinessline.com
